augmented reality

When you read the phrase “Augmented Reality,” your mind might turn to something like Pokémon GO or the popular running app, Zombies, Run! In both cases, the user experiences a game that, while based in a real-world environment, includes computer-generated perceptual information—most typically visuals and sounds, but including haptic modalities, too. A Pokémon, GO player might make their way down a very real hiking trail or across a downtown street while their phones display that very same location—the only difference being a virtual Growlithe waiting to be captured atop a tree stump or storm drain. Augmented Reality is a term that’s been in the mainstream public consciousness for decades now; for example, AR in the form of what’s known as Heads Up Display (HUD), which allows airplane pilots to read information on a clear glass screen atop the windshield itself (rather than a separate display), has been standard in aviation for decades now. But only very recently, alongside the rise of smartphones and Artificial Intelligence, has the true potentiality of AR become a mainstream, everyday reality—allowing it to flourish most popularly in entertainment, fitness, and marketing and commerce. Pokémon GO and Zombies, Run! have been around since 2016 and 2012 respectively, and in that time a whole world of Augmented Reality experiences have popped up. Alongside the video games and fitness experiences, there’s the Warby Parker app that allows users to virtually try on glasses, an IKEA app that places virtual furniture into users’ homes, and Snapchat filters that turned a Footlocker advertisement into a 3D Read More